Budweiser, The Big Drop
To launch Budweiser’s new Legacy Bottles, a collection of 11 designs celebrating 40 years of football history, we went back to where that history is written.
So instead of a traditional launch, we turned stadiums into the stage for The Big Drop, bringing each bottle back to the places where those iconic moments happened.
Campaign Making Of
When AI could create anything, we decided to build something real. We turned the Maracanã into a giant beer bucket by creating the world’s largest inflatable beer bottles, which ended up earning a Guinness World Records title.
