Budweiser, Proudly On The Pitch

Some campaigns don’t need to be created. They just need to be remembered.

The FIFA World Cup isn’t recalled as a whole, but through moments. And many of the moments that shaped the last 40 years carry the presence of Budweiser. So we built a campaign using only archival footage, telling the story of the World Cup through the brand that was always there. Then we brought those moments back to where they happened, placing them around stadiums across the world.