Mitsubishi, Legendary Farms

The pickup truck market is crowded with promises of power and toughness. To launch the new Mitsubishi Triton, we knew saying it was “ready for any farm” wouldn’t be enough. We had to prove it in a way people had never seen before.

Instead of real farms, we went somewhere unexpected. We placed the Triton inside legendary farms from iconic films, seen from a new perspective. By turning familiar worlds into proof points, we showed the Triton is ready for any farm.