Mistakeland

As a leader in automobile sales in Brazil for over a decade, Fiat recognized the need to educate people about the importance of good habits on the road. In order to do that, we designed Mistakeland.

Mistakeland (Vacilância in PT) is an advergame that teaches drivers and pedestrians the importance of respect and responsibility on the road. Players take on the role of pedestrians, cyclists, bikers, car and bus drivers, working together to navigate the streets safely and promoting good habits. With its addictive gameplay and engaging design, we teach people to better behave in traffic while having fun.