I’M A GAMER
When AOC approached us with their plans to develop professional-grade peripherals, we knew we had to showcase the value of their product to a wider audience. That's why we decided to highlight some of the most influential characters in the gaming community and share their experiences of what it means to be a professional gamer.
The response was huge - as it was the first Brazilian campaign to focus on the gaming community, but it also helped reshape how outsiders perceive the world of professional gaming. In fact, our campaign served as inspiration for other brands and creatives to follow suit and embrace this growing market
Here you can see the case explaining the campaign and the campaign videos right after:
Manifesto
We’ve also produced a documentary series about the community
By showcasing the experiences and insights of professional gamers, investors and content creators, we were able to further engage with the community and connect with audiences on a deeper level.