Bring Home The Bud 2.0

For the FIFA Club World Cup, Budweiser wasn’t just the official sponsor. It was responsible for the celebration itself. One container of Bud was assigned to each competing team, with a simple promise: the champion would take it all home to celebrate with its fans.

The delivery had to live up to the moment. So Budweiser called on Roberto Carlos, a player known for delivering impossible passes and unforgettable free kicks. This time, off the pitch, he made the ultimate assist.